Guide to Secondary Sources of Marketing Data
This is a general guide to secondary sources of marketing data and is meant to provide a starting point in a search for market data.
The type of data most commonly needed by market researchers is either competitive information, e.g., sales, market share, profitability, marketing spending etc., or customer information, e.g., size, demographics, psychographics etc. Further, competitive information can be at the industry, company, or product level. Therefore, this guide is structured around four broad categories of data: Industry, Company, Product, and Consumer. Because sources may contain information for more than one of these categories, sources may appear in more than one category.
You will also find additional resources, such as industry associations and a list of common marketing journals, that will be useful in your search for market information.
Career Resources: Consumer Goods & Marketing
- Just-food News Up-to-the-minute news, research and analysis on the food industry.
- Just-food Jobs
- Adrants Adrants, published by Adrants Publishing LLC, provides marketing and advertising news with attitude in the form of a website and daily email newsletter.
- Advertising Age Dartmouth's access to Advertising Age articles.
- American Marketing Association (AMA) The professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. AMA RSS Feed Center:
- BevNET.com BevNET is a beverage-oriented media company operating a Web site that reviews non-alcoholic, ready-to-drink beverages and provides comprehensive, up-to-the-minute information about the beverage industry. Includes news and jobs.
- Brandweekcom Brandweek.com is the online extension of Brandweek magazine.
- Food Business Review Latest news, comment and industry information.
- GMA SmartBrief News for the food, beverage and consumer packaged goods industry.
- Grocery Manufacturers Association The association of food, beverage and consumer product companies.
- Interactive Advertising Bureau (IAB) Member organization of leading media and technology companies.
- Marketing Recruiters Network A career network for marketing professionals.
- Marketing Research Association Professional association for the marketing research community.
- Marketing Today Insights on strategies and tactics, and results of studies relevant to marketers with a focus on online marketing and business-to-business marketing.
- Personal Care Products Council National trade association for the cosmetic and personal care products industry.
- The Morning Cup The food and beverage industry's online resource for news and commentary.
Tuck Links
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Career Resources: Retail
- American Wholesale Marketers Association International trade organization of convenience distributors in the US.
- Daily Candy DailyCandy is a free daily e-mail from the front lines of fashion, food, and fun.
- International Council of Shopping Centers (ICSC) The global trade association of the shopping center industry.
- National Restaurant Association (NRA) Founded in 1919, the NRA is the leading business association for the restaurant industry.
- National Retail Federation (NRF) The NRF is the world's largest retail trade association, with membership that comprises all retail formats and channels of distribution.
- Retail Business Market Research Handbook Comprehensive retail market data and analyses. This handbook includes year-end market data, discussions of trends, current business activities, a review of the financial performance of market leaders, an assessment of holiday and back-to-school shopping, approaches to enhance the consumer shopping experience, and information aimed at market development in various consumer sectors.
- Retail Industry Leaders Association (RILA) The trade association of the world’s largest and most successful retail companies.
- Shop.org Shop.org, a division of the National Retail Federation, dedicated to the digital retail community.
- STORES Top 100 Lists Top 100 retailers, top 100 fastest growing retailers, top 250 global retailers.
- US Retail & Wholesale Trade US Census Bureau
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